![WHATS COOLER THAN A COOL BRAND?
A BRAND THAT DECIDES TO GO BRAND-LESS.
“ABSOLUT is going with the ever popular brandless branding for a new limited edition series of bottles. The Swedish vodka maker is going nearly labelless for new campaign against sexual prejudice. The bottles maintain their signature shape, with only a tiny removable sticker at the bottom to identifying alcohol content and volume.” [VIA]](http://20.media.tumblr.com/tumblr_krz1mdJBRJ1qzy4k6o1_500.png)
WHATS COOLER THAN A COOL BRAND?
A BRAND THAT DECIDES TO GO BRAND-LESS.
“ABSOLUT is going with the ever popular brandless branding for a new limited edition series of bottles. The Swedish vodka maker is going nearly labelless for new campaign against sexual prejudice. The bottles maintain their signature shape, with only a tiny removable sticker at the bottom to identifying alcohol content and volume.” [VIA]
